Deep thoughts :)
I have been thinking lately about how to quantify what differentiates my company and offering from competitors like ADP and zenefits.
There are the obvious answers, we have a complete, integrated, single-database, single-system, end to end solution. We have, according to our clients, the best personable customer service. We have, in my view, the best software application in the industry. This is all good, but not enough. I mean I hope everybody in our industry strives to have great customer service and continues to update and innovate on the software front. I would consider that a minimum baseline and not a distinguishing feature, not a company identity.